The “Esprit Parc national” brand


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The “Esprit Parc national” brand in few wordsots …

Created in 2015, the "Esprit Parc National" brand is common to the economic players of the ten French national parks. This collective brand is designed to support and enhance economic, touristic and agricultural activities that respect local heritage.

What is the interest of the brand and why choose the “Esprit Parc national” brand ?

The national Park attributes its positive image to products and services that meet the criteria of sustainable development and that preserve biodiversity.

The brand allows professionals to differentiate themselves from an audience motivated by the protection of the environment, the preservation and the discovery of local heritage.

This contractual approach allows for the development of a strong partnership between the national Park and the economic actors of the territory.

The advantages and benefits after obtaining the mark :

- Rights of use of the brand awareness and enhancement of the partnership with the national Park.

- Support in the deployment of the brand (labels, posters, welcoming tools ...).

- Access to the training program.

- Communication and (local and national) promotion of marked products and services.

- Access to a network of professionals who defend common values.

Transmission, relationship, sharing ambition brand values for excellence, requirement, exception and quality.

Since the beginning of the year, the Tourist Office, partner of the national Park, is committed to the deployment of the brand among service providers of the municipality.




How to become a member ?

  • Contact your referent at the Tourist Office who will present the brand to you as well as terms and conditions for membership

  • Your business will then be visited by a person entitled to check that your products/services are in conformity with the criteria (more information)

  • Your application is approved by the national Park

  • You sign your partnership contract for 3 years, which allows you to use the brand name. The signing of the contract implies payment of annual membership fees.

Please find all informations regarding the “Esprit Parc national” brand following link




Your contact for an accompaniment in your step :

Phone number : +33 (0)4 94 55 12 12